Business Launch Checklist — 36 Actions to Launch in 6 Phases

Product Description

Most business launches fail before they begin — not because the product is bad, but because the founder skipped steps they did not know existed.

This checklist gives you the complete launch system: what to do two weeks before you go public, what to execute during launch week, and how to lock in the results in the first 30 days after.

Six phases. 36 action items. In the right order.

Phase 1 — Pre-Launch: Product & Offer (Week −2) Confirm your product is complete, tested, and ready to deliver before anyone pays you

Phase 2 — Pre-Launch: Platforms & Presence (Week −1) Make sure your profiles, payment pages, and content are ready to receive traffic

Phase 3 — Launch Week: Announcement (Day 1–3) Tell the world you are open — across every platform, your email list, and your network directly

Phase 4 — Launch Week: Conversion (Day 4–7) Turn interest into paying customers with urgency, follow-up, and social proof

Phase 5 — Post-Launch: First 30 Days (Day 8–30) Document your results, collect feedback, and set up for the next launch while momentum is still alive

Phase 6 — Post-Launch: Systems (Day 14–30) Build the launch playbook so your next launch runs better than this one automatically

Who this is for:

Anyone launching a product, service, or programme for the first time. Anyone who has launched before but suspects they did it in the wrong order. Anyone who wants a repeatable system they can use every time.

What you get:

A downloadable PDF with 36 action items, explanations for every item, a phase completion tracker, a lined launch notes page, and a post-launch review section. Print it or use it digitally.